MARKETING
MARKETING
RINCHEN ITHTΟΚ
RINCHEN ITHTΟΚ
MARKETING MANAGER
MARKETING MANAGER
What do you think is missing from VC marketing?
VCs create content for how they think founders should engage—thought leadership pieces, lengthy blog posts—instead of recognising that founders consume content like the rest of us. It's that gap that VC marketing leaves unaddressed.
What was your very first job, and what did it teach you?
My first job was hand-painting apparel for a small luxury textile brand. I learned a crucial paradox: that true artistic reward for me lay not in ""market reception"", but in the joy of crafting, refining, and trusting that mastery is the most reliable foundation for success. It also taught me I could never be a professional artist of any kind; I'd be far too philosophically overwrought and poor!
What do you think is missing from VC marketing?
VCs create content for how they think founders should engage—thought leadership pieces, lengthy blog posts—instead of recognising that founders consume content like the rest of us. It's that gap that VC marketing leaves unaddressed.
What was your very first job, and what did it teach you?
My first job was hand-painting apparel for a small luxury textile brand. I learned a crucial paradox: that true artistic reward for me lay not in ""market reception"", but in the joy of crafting, refining, and trusting that mastery is the most reliable foundation for success. It also taught me I could never be a professional artist of any kind; I'd be far too philosophically overwrought and poor!
What do you think is missing from VC marketing?
VCs create content for how they think founders should engage—thought leadership pieces, lengthy blog posts—instead of recognising that founders consume content like the rest of us. It's that gap that VC marketing leaves unaddressed.
What was your very first job, and what did it teach you?
My first job was hand-painting apparel for a small luxury textile brand. I learned a crucial paradox: that true artistic reward for me lay not in ""market reception"", but in the joy of crafting, refining, and trusting that mastery is the most reliable foundation for success. It also taught me I could never be a professional artist of any kind; I'd be far too philosophically overwrought and poor!
What do you think is missing from VC marketing?
VCs create content for how they think founders should engage—thought leadership pieces, lengthy blog posts—instead of recognising that founders consume content like the rest of us. It's that gap that VC marketing leaves unaddressed.
What was your very first job, and what did it teach you?
My first job was hand-painting apparel for a small luxury textile brand. I learned a crucial paradox: that true artistic reward for me lay not in ""market reception"", but in the joy of crafting, refining, and trusting that mastery is the most reliable foundation for success. It also taught me I could never be a professional artist of any kind; I'd be far too philosophically overwrought and poor!