MARKETING
MARKETING
KARTIK KALA
KARTIK KALA
MARKETING VP
MARKETING VP
How do you approach differentiating Arkam's brand?
In a sea of VCs, we don’t try to be the loudest voice in the room- we focus our brand on how our founders perceive us- authentic and relevant. Founders choose Arkam because of our domain expertise, track record of being early in identifying category creators and these founders don’t just hear our story, they hear it retold by their peers. That’s the kind of differentiation you can’t buy with marketing spend.
What new skill—personal or professional—are you trying to learn right now?
Learning Spanish & Kannada
How do you approach differentiating Arkam's brand?
In a sea of VCs, we don’t try to be the loudest voice in the room- we focus our brand on how our founders perceive us- authentic and relevant. Founders choose Arkam because of our domain expertise, track record of being early in identifying category creators and these founders don’t just hear our story, they hear it retold by their peers. That’s the kind of differentiation you can’t buy with marketing spend.
What new skill—personal or professional—are you trying to learn right now?
Learning Spanish & Kannada
How do you approach differentiating Arkam's brand?
In a sea of VCs, we don’t try to be the loudest voice in the room- we focus our brand on how our founders perceive us- authentic and relevant. Founders choose Arkam because of our domain expertise, track record of being early in identifying category creators and these founders don’t just hear our story, they hear it retold by their peers. That’s the kind of differentiation you can’t buy with marketing spend.
What new skill—personal or professional—are you trying to learn right now?
Learning Spanish & Kannada
How do you approach differentiating Arkam's brand?
In a sea of VCs, we don’t try to be the loudest voice in the room- we focus our brand on how our founders perceive us- authentic and relevant. Founders choose Arkam because of our domain expertise, track record of being early in identifying category creators and these founders don’t just hear our story, they hear it retold by their peers. That’s the kind of differentiation you can’t buy with marketing spend.
What new skill—personal or professional—are you trying to learn right now?
Learning Spanish & Kannada