Company
Company
Vaya
Vaya
Stage
Stage
Seed
Seed
Co-Investors
Co-Investors
Sector
Sector
Consumer Tech
Consumer Tech
Astrology
Astrology
Vaya is an AI platform that provides on-demand access to Vedic astrologer consultations. The platform offers services like live chat consultations, Kundli generation, and marriage compatibility analysis to deliver instant and accurate astrological insights.
Vaya is an AI platform that provides on-demand access to Vedic astrologer consultations. The platform offers services like live chat consultations, Kundli generation, and marriage compatibility analysis to deliver instant and accurate astrological insights.
Founded by
Founded by
Maahin Puri, Nitesh Kumar Niranjan
Maahin Puri, Nitesh Kumar Niranjan
Why we invested in Vaya
Why we invested in Vaya
Why we invested in Vaya
In a world where technology is reshaping every aspect of how we live, Vaya stands out for bringing modern design and AI-driven personalization to one of humanity’s oldest pursuits, self-understanding. The company is reimagining astrology for the digital generation, building trust, accessibility, and depth into a category that has long lacked credibility and innovation. At a time when millions are turning to new tools for guidance and reflection, Vaya is creating a product that feels intuitive, data-backed, and deeply human.
In a world where technology is reshaping every aspect of how we live, Vaya stands out for bringing modern design and AI-driven personalization to one of humanity’s oldest pursuits, self-understanding. The company is reimagining astrology for the digital generation, building trust, accessibility, and depth into a category that has long lacked credibility and innovation. At a time when millions are turning to new tools for guidance and reflection, Vaya is creating a product that feels intuitive, data-backed, and deeply human.
Tapping Into A Centuries-Old Market
Tapping Into A Centuries-Old Market
Astrology has always held a special place in India’s cultural fabric, a source of comfort, guidance, and meaning for millions navigating life’s uncertainties. As conversations around mental wellness grow, an increasing number of people are turning to spiritual frameworks for reassurance and reflection. This shift is now unfolding online, with nearly 70% of consultations taking place on digital platforms and an ecosystem of over 2 million practicing astrologers ready to meet the demand. Every day, Google records more than 300,000 astrology-related searches, a clear proof of a large, organic, and high-intent audience seeking trusted guidance in a modern, accessible way.
Astrology has always held a special place in India’s cultural fabric, a source of comfort, guidance, and meaning for millions navigating life’s uncertainties. As conversations around mental wellness grow, an increasing number of people are turning to spiritual frameworks for reassurance and reflection. This shift is now unfolding online, with nearly 70% of consultations taking place on digital platforms and an ecosystem of over 2 million practicing astrologers ready to meet the demand. Every day, Google records more than 300,000 astrology-related searches, a clear proof of a large, organic, and high-intent audience seeking trusted guidance in a modern, accessible way.
The Digital Evolution Of Astrology
The Digital Evolution Of Astrology
Historically, astrology in India has been an offline, relationship-driven practice. Most people were introduced to it through a trusted family astrologer consulted during key life moments. The first signs of digital adoption appeared years ago, when telecom operators introduced astrology as a value-added service and saw strong uptake, signaling clear consumer interest in accessible, on-demand guidance. Since then, online platforms and mobile apps have expanded access further, connecting users and astrologers across the country and fuelling rapid market growth. Yet despite this momentum, the space still lacks a truly AI-first player: one capable of delivering a deeply personalized, intuitive, and scalable experience that meets the evolving expectations of today’s users.
Historically, astrology in India has been an offline, relationship-driven practice. Most people were introduced to it through a trusted family astrologer consulted during key life moments. The first signs of digital adoption appeared years ago, when telecom operators introduced astrology as a value-added service and saw strong uptake, signaling clear consumer interest in accessible, on-demand guidance. Since then, online platforms and mobile apps have expanded access further, connecting users and astrologers across the country and fuelling rapid market growth. Yet despite this momentum, the space still lacks a truly AI-first player: one capable of delivering a deeply personalized, intuitive, and scalable experience that meets the evolving expectations of today’s users.
Redefining Credibility For A New Generation
Redefining Credibility For A New Generation
India’s astrology market, though large and deeply rooted, still suffers from inconsistent quality, lack of personalization, and trust gaps caused by unregulated practitioners. In our conversations with millennials and Gen Z users, one theme stood out: trust. They look for astrologers who feel credible and relatable, with personas that reflect expertise, empathy, and professionalism. Equally important is a safe and compliant platform they can rely on. This shift in expectation reflects how this new generation experiences astrology itself. For them, it’s no longer limited to major life milestones; it’s becoming an instrumental tool for daily reflection, decision-making, and emotional balance. Engagement is frequent and habitual, driven by convenience. By meeting these users where they are with authenticity, personalization, and thoughtful design, Vaya is reimagining how trust and connection are built in one of India’s oldest categories.
India’s astrology market, though large and deeply rooted, still suffers from inconsistent quality, lack of personalization, and trust gaps caused by unregulated practitioners. In our conversations with millennials and Gen Z users, one theme stood out: trust. They look for astrologers who feel credible and relatable, with personas that reflect expertise, empathy, and professionalism. Equally important is a safe and compliant platform they can rely on. This shift in expectation reflects how this new generation experiences astrology itself. For them, it’s no longer limited to major life milestones; it’s becoming an instrumental tool for daily reflection, decision-making, and emotional balance. Engagement is frequent and habitual, driven by convenience. By meeting these users where they are with authenticity, personalization, and thoughtful design, Vaya is reimagining how trust and connection are built in one of India’s oldest categories.
Monetization as a core proposition
Monetization as a core proposition
The willingness to pay for digital astrology is no longer a question. The current market leader generates over $75M in annual revenue, largely from paid chat and voice consultations. What excites us about Vaya is how its AI-first approach fundamentally redefines this model. By minimizing dependence on a small set of human astrologers, Vaya unlocks 80%+ gross margins, enables 24/7 availability, and eliminates traditional service bottlenecks. Early signals in the category already point to strong monetization potential and healthy unit economics, powered by scalable technology. Unlike event-based consultations, Vaya’s AI model drives frequent, micro-level engagement and repeat usage, expanding the addressable market. Early adoption trends from SEO-led organic growth to high user retention further reinforce the platform’s ability to capture and sustain this growing demand. Our investment is anchored in our conviction in Maahin Puri and Nitesh Kumar Niranjan, founders with deep domain expertise, product intuition, and a track record of execution. Their experience scaling products at Atlys, growing from zero to $5M ARR, reflects a rare blend of speed, discipline, and clarity of vision. With this foundation, they are now building Vaya into a scalable, highly profitable, and defensible market leader, well positioned to define the next wave of consumer tech in India.
The willingness to pay for digital astrology is no longer a question. The current market leader generates over $75M in annual revenue, largely from paid chat and voice consultations. What excites us about Vaya is how its AI-first approach fundamentally redefines this model. By minimizing dependence on a small set of human astrologers, Vaya unlocks 80%+ gross margins, enables 24/7 availability, and eliminates traditional service bottlenecks. Early signals in the category already point to strong monetization potential and healthy unit economics, powered by scalable technology. Unlike event-based consultations, Vaya’s AI model drives frequent, micro-level engagement and repeat usage, expanding the addressable market. Early adoption trends from SEO-led organic growth to high user retention further reinforce the platform’s ability to capture and sustain this growing demand. Our investment is anchored in our conviction in Maahin Puri and Nitesh Kumar Niranjan, founders with deep domain expertise, product intuition, and a track record of execution. Their experience scaling products at Atlys, growing from zero to $5M ARR, reflects a rare blend of speed, discipline, and clarity of vision. With this foundation, they are now building Vaya into a scalable, highly profitable, and defensible market leader, well positioned to define the next wave of consumer tech in India.
CONTACT
NEWSLETTER
Founder-first insights, straight to your inbox
CONTACT
NEWSLETTER
Founder-first insights, straight to your inbox
CONTACT
NEWSLETTER
Founder-first insights, straight to your inbox