


Company
Company
Mirana
Mirana
Stage
Stage
Series A
Series A
Co-Investors
Co-Investors
Sector
Sector
Manufacturing Tech
Manufacturing Tech
Mirana designs and manufactures innovative smart RC toys. The company is seen as a China alternative by global toy suppliers given its full stack design, source, and manufacturing capability.
Mirana designs and manufactures innovative smart RC toys. The company is seen as a China alternative by global toy suppliers given its full stack design, source, and manufacturing capability.
Founded by
Founded by


Devnash Sharma, Ravi Yadav,
Devnash Sharma, Ravi Yadav,
Why we invested in Mirana
Why we invested in Mirana
Why we invested in Mirana
Our investment in Mirana began with a simple observation, a powerful market tailwind meeting a team perfectly positioned to ride it. As global supply chains realign in the wake of shifting geopolitics, we see India emerging as a credible “China+1” manufacturing destination. By bringing R&D, tooling, electronics, assembly, and compliance all under one roof, Mirana is seizing this opportunity. Devansh and Ravi embody the kind of founders who build quietly but think boldly. Their journey reflects years of hands-on experience in manufacturing and product design, grounded in an obsession with precision and quality. Together, they bring a deep understanding of what it takes to build enduring value from India for the world.
Our investment in Mirana began with a simple observation, a powerful market tailwind meeting a team perfectly positioned to ride it. As global supply chains realign in the wake of shifting geopolitics, we see India emerging as a credible “China+1” manufacturing destination. By bringing R&D, tooling, electronics, assembly, and compliance all under one roof, Mirana is seizing this opportunity. Devansh and Ravi embody the kind of founders who build quietly but think boldly. Their journey reflects years of hands-on experience in manufacturing and product design, grounded in an obsession with precision and quality. Together, they bring a deep understanding of what it takes to build enduring value from India for the world.
Positioning India for the next manufacturing wave
Positioning India for the next manufacturing wave
The $45B US toy market has long leaned on China, sourcing nearly 80% of its imports from there. But rising costs, trade tensions, and shifting geopolitics are redrawing the global manufacturing map. We believe India stands at the cusp of this transformation, a nation ready to take on a larger role in the world’s supply chains with competitive costs, deep talent, and strong policy momentum. Government initiatives like the Production-Linked Incentive (PLI) scheme, which offers 8–12% fiscal incentives for export-oriented manufacturing, are further enabling scalable B2B partnerships. When we spoke with leading value retailers, their conviction was unmistakable: India is ready. Mirana is leading that charge, among the first to meet global benchmarks on quality and compliance.
The $45B US toy market has long leaned on China, sourcing nearly 80% of its imports from there. But rising costs, trade tensions, and shifting geopolitics are redrawing the global manufacturing map. We believe India stands at the cusp of this transformation, a nation ready to take on a larger role in the world’s supply chains with competitive costs, deep talent, and strong policy momentum. Government initiatives like the Production-Linked Incentive (PLI) scheme, which offers 8–12% fiscal incentives for export-oriented manufacturing, are further enabling scalable B2B partnerships. When we spoke with leading value retailers, their conviction was unmistakable: India is ready. Mirana is leading that charge, among the first to meet global benchmarks on quality and compliance.
Built for speed and scale
Built for speed and scale
We were struck by how deeply Mirana understands the pain points of the toy industry and how deliberately they have built to solve them. In this business, agility is everything. Brands are constantly chasing novelty, refreshing product lines every season while keeping costs in check and quality uncompromised. Most manufacturers struggle to keep up, burdened by fragmented supply chains where molding, design, and assembly sit with different vendors. Mirana changes that equation. By bringing the entire process under one roof, they have created a seamless, full-stack manufacturing ecosystem that can take a product from concept to mass production in under 6 months.
We were struck by how deeply Mirana understands the pain points of the toy industry and how deliberately they have built to solve them. In this business, agility is everything. Brands are constantly chasing novelty, refreshing product lines every season while keeping costs in check and quality uncompromised. Most manufacturers struggle to keep up, burdened by fragmented supply chains where molding, design, and assembly sit with different vendors. Mirana changes that equation. By bringing the entire process under one roof, they have created a seamless, full-stack manufacturing ecosystem that can take a product from concept to mass production in under 6 months.
Early proof of global scale
Early proof of global scale
Mirana’s early traction tells a powerful story. Domestically, it has become one of Amazon’s bestsellers with rapid restocks and is already supplying premium retailers such as Hamleys and D-Mart. But what truly strengthened our conviction was how quickly Mirana began to break into global markets. The company has already started supplying two of the largest US mass merchandisers, together accounting for nearly half of the American toy market, a milestone that typically takes years to achieve. Winning these contracts is no small feat; it builds deep credibility and creates a natural moat as Mirana scales. Beyond this, the company is making early inroads into the fast-growing licensed toys category, with partnerships ranging from Mahindra to an international customer for officially licensed NFL figurines.
Mirana’s early traction tells a powerful story. Domestically, it has become one of Amazon’s bestsellers with rapid restocks and is already supplying premium retailers such as Hamleys and D-Mart. But what truly strengthened our conviction was how quickly Mirana began to break into global markets. The company has already started supplying two of the largest US mass merchandisers, together accounting for nearly half of the American toy market, a milestone that typically takes years to achieve. Winning these contracts is no small feat; it builds deep credibility and creates a natural moat as Mirana scales. Beyond this, the company is making early inroads into the fast-growing licensed toys category, with partnerships ranging from Mahindra to an international customer for officially licensed NFL figurines.
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