Company
Company
KreditBee
KreditBee
Stage
Stage
Series B
Series B
Co-Investors
Co-Investors
Sector
Sector
Fintech
Fintech
Digital Lending
Digital Lending
KreditBee is a leading digital lending platform providing instant loans across 95% of India's pincodes. Having disbursed over 50 million loans worth $9 billion, it leverages technology to offer hassle-free financing to millions of Indians in as little as 10 minutes.
KreditBee is a leading digital lending platform providing instant loans across 95% of India's pincodes. Having disbursed over 50 million loans worth $9 billion, it leverages technology to offer hassle-free financing to millions of Indians in as little as 10 minutes.
Founded by
Founded by
Madhusudan Ekambaram
Madhusudan Ekambaram
Why we invested in Kreditbee
Why we invested in Kreditbee
Why we invested in Kreditbee
KreditBee (formerly Krazybee) will always be a milestone investment for us because it was the one that made us learn and grow the most as a young fund. When we first met Madhu, we did not fully appreciate the scale of what he was setting out to build for middle-India, and we walked away. But we kept the relationship alive, and that made all the difference. Eventually joining him on this journey has been one of the most rewarding experiences for us, as we watched KreditBee open the doors to formal credit for millions of Indians and reshape what financial inclusion can look like in this country.
KreditBee (formerly Krazybee) will always be a milestone investment for us because it was the one that made us learn and grow the most as a young fund. When we first met Madhu, we did not fully appreciate the scale of what he was setting out to build for middle-India, and we walked away. But we kept the relationship alive, and that made all the difference. Eventually joining him on this journey has been one of the most rewarding experiences for us, as we watched KreditBee open the doors to formal credit for millions of Indians and reshape what financial inclusion can look like in this country.
Solving For An Unserved Large Market
Solving For An Unserved Large Market
As we built our thesis around India’s rising middle-income segment, one insight stood out. This 400-million-strong cohort was ready to participate in India’s consumption story, yet their credit needs remained largely unmet. Banks hesitated to lend, credit cards required high fixed deposits, and traditional institutions lacked the underwriting depth to serve them. We knew from global precedents like SoFi and Revolut that this gap could be solved and that the team that cracked it would unlock a massive opportunity. But in India, the task was uniquely challenging. Incumbents were constrained by legacy customer bases and operating models built for a very different profile, while most new-age fintechs steered clear because the problem was hard and the segment misunderstood. KreditBee was one of the few players that chose to take this head on.
As we built our thesis around India’s rising middle-income segment, one insight stood out. This 400-million-strong cohort was ready to participate in India’s consumption story, yet their credit needs remained largely unmet. Banks hesitated to lend, credit cards required high fixed deposits, and traditional institutions lacked the underwriting depth to serve them. We knew from global precedents like SoFi and Revolut that this gap could be solved and that the team that cracked it would unlock a massive opportunity. But in India, the task was uniquely challenging. Incumbents were constrained by legacy customer bases and operating models built for a very different profile, while most new-age fintechs steered clear because the problem was hard and the segment misunderstood. KreditBee was one of the few players that chose to take this head on.
Building With Technology At The Core
Building With Technology At The Core
What stood out to us was how KreditBee used technology as the engine behind its growth. The team recognized early that traditional underwriting models were too rigid for the new-age consumer and built a differentiated credit-scoring approach using alternate data and AI/ML. The stability of NPAs even as volumes scaled was a clear signal that this underwriting foundation was working. Their first partnerships were with ecommerce platforms, enabling small-ticket loans for college students, and they used those early learnings to expand into the digitally savvy, working middle-India consumer. The company’s tech agility showed in everything from instant disbursals to the speed at which they could churn out new products, refine them based on customer feedback, and scale them rapidly. It was clear to us that technology wasn’t just an enabler for KreditBee; it was the foundation of a defensible moat that competitors would find difficult to replicate.
What stood out to us was how KreditBee used technology as the engine behind its growth. The team recognized early that traditional underwriting models were too rigid for the new-age consumer and built a differentiated credit-scoring approach using alternate data and AI/ML. The stability of NPAs even as volumes scaled was a clear signal that this underwriting foundation was working. Their first partnerships were with ecommerce platforms, enabling small-ticket loans for college students, and they used those early learnings to expand into the digitally savvy, working middle-India consumer. The company’s tech agility showed in everything from instant disbursals to the speed at which they could churn out new products, refine them based on customer feedback, and scale them rapidly. It was clear to us that technology wasn’t just an enabler for KreditBee; it was the foundation of a defensible moat that competitors would find difficult to replicate.
Strong Market Traction
Strong Market Traction
KreditBee had established market leadership in the microlending segment, with more than 300k loans and around $18 million in monthly disbursements, all while maintaining profitable unit economics. What struck us at the time was the quality and velocity of its revenue engine. The company was earning back 60 cents within a month for every dollar deployed in its loan book, a level of efficiency rarely seen at that scale. Its 31-day DPD held steady at under 5%, and it was profitable on every single loan with a remarkably low customer acquisition cost. User behavior reinforced this strength, with close to 50% of customers returning within 6 months. Together, these metrics painted the picture of a lending business that was disciplined, resilient, and built for compounding growth. What has stayed with us through this journey is Madhu’s clarity, perseverance, and quiet strength as a founder. He built KreditBee with a level of discipline and conviction that set the tone for the entire organization, navigating regulatory shifts, market cycles, and the complexities of consumer lending with remarkable steadiness. More than the numbers or the scale, it is this leadership that gave us enduring confidence. We are grateful to have walked this path with him and remain excited for the road ahead.
KreditBee had established market leadership in the microlending segment, with more than 300k loans and around $18 million in monthly disbursements, all while maintaining profitable unit economics. What struck us at the time was the quality and velocity of its revenue engine. The company was earning back 60 cents within a month for every dollar deployed in its loan book, a level of efficiency rarely seen at that scale. Its 31-day DPD held steady at under 5%, and it was profitable on every single loan with a remarkably low customer acquisition cost. User behavior reinforced this strength, with close to 50% of customers returning within 6 months. Together, these metrics painted the picture of a lending business that was disciplined, resilient, and built for compounding growth. What has stayed with us through this journey is Madhu’s clarity, perseverance, and quiet strength as a founder. He built KreditBee with a level of discipline and conviction that set the tone for the entire organization, navigating regulatory shifts, market cycles, and the complexities of consumer lending with remarkable steadiness. More than the numbers or the scale, it is this leadership that gave us enduring confidence. We are grateful to have walked this path with him and remain excited for the road ahead.
What's Happening
What's Happening
What's Happening
What's Happening
KreditBee has now scaled to over $200 million in monthly disbursements and served more than 15 million customers to date, while reporting a PAT of over $45 million in FY2025.
KreditBee has now scaled to over $200 million in monthly disbursements and served more than 15 million customers to date, while reporting a PAT of over $45 million in FY2025.
KreditBee has now scaled to over $200 million in monthly disbursements and served more than 15 million customers to date, while reporting a PAT of over $45 million in FY2025.
KreditBee has now scaled to over $200 million in monthly disbursements and served more than 15 million customers to date, while reporting a PAT of over $45 million in FY2025.
CONTACT
NEWSLETTER
Founder-first insights, straight to your inbox
CONTACT
NEWSLETTER
Founder-first insights, straight to your inbox
CONTACT
NEWSLETTER
Founder-first insights, straight to your inbox