Company
Company
Jar
Jar
Stage
Stage
Pre Series A
Pre Series A
Co-Investors
Co-Investors
Sector
Sector
Fintech
Fintech
Savings
Savings
Micro-investing
Micro-investing
Jar is a digital savings platform that helps over 35 Mn Indian users invest money daily by automatically rounding up their online transactions and investing the spare change in digital gold. This micro-savings approach is making investment accessible and building a savings habit for the masses.
Jar is a digital savings platform that helps over 35 Mn Indian users invest money daily by automatically rounding up their online transactions and investing the spare change in digital gold. This micro-savings approach is making investment accessible and building a savings habit for the masses.
Founded by
Founded by
Nishchay Ag, Misbah Ashraf
Nishchay Ag, Misbah Ashraf
Why we invested in Jar
Why we invested in Jar
Why we invested in Jar
Jar is building India’s leading digital savings and investment platform for middle-India households. For generations, gold has been India’s most trusted savings asset, yet most of it remains locked in physical form and outside formal financial channels. At the same time, the rapid digitization of payments and finance rails has created a real opportunity to embed savings into everyday life. As a team, we’ve always been bullish on products that meaningfully reduce consumer friction and unlock markets long overlooked or discounted by most. Jar was exactly that vision brought to life.
Jar is building India’s leading digital savings and investment platform for middle-India households. For generations, gold has been India’s most trusted savings asset, yet most of it remains locked in physical form and outside formal financial channels. At the same time, the rapid digitization of payments and finance rails has created a real opportunity to embed savings into everyday life. As a team, we’ve always been bullish on products that meaningfully reduce consumer friction and unlock markets long overlooked or discounted by most. Jar was exactly that vision brought to life.
Massive Whitespace In Millennial Savings
Massive Whitespace In Millennial Savings
Young Indians face nearly a decade-long gap between when they start earning and when they begin saving or investing. Jar’s core innovation is embedding savings seamlessly into daily life through features like round-ups on payments, daily auto-debits, and gamified nudges that make the act of saving effortless. By starting with digital gold, Jar removes the KYC friction that blocks early adoption and builds trust in a familiar asset. The resonance is clear: 99% of users are first-time investors, 85% are under 35, and nearly half come from Tier-2/3 cities.
Young Indians face nearly a decade-long gap between when they start earning and when they begin saving or investing. Jar’s core innovation is embedding savings seamlessly into daily life through features like round-ups on payments, daily auto-debits, and gamified nudges that make the act of saving effortless. By starting with digital gold, Jar removes the KYC friction that blocks early adoption and builds trust in a familiar asset. The resonance is clear: 99% of users are first-time investors, 85% are under 35, and nearly half come from Tier-2/3 cities.
Early Traction With Clear Momentum
Early Traction With Clear Momentum
At launch, Jar attracted over 19,000 transacting users within weeks, growing AUM by nearly 2x in a fortnight. Engagement skews young, with 55% of users under 25, saving on average ₹200 per week across Tier 1, 2, and 3 cities. The combination of low-friction onboarding, gamification, and community-led acquisition is creating sticky behavior, with early signs of repeat usage and high retention
At launch, Jar attracted over 19,000 transacting users within weeks, growing AUM by nearly 2x in a fortnight. Engagement skews young, with 55% of users under 25, saving on average ₹200 per week across Tier 1, 2, and 3 cities. The combination of low-friction onboarding, gamification, and community-led acquisition is creating sticky behavior, with early signs of repeat usage and high retention
A Founding Team Built For Speed And Scale
A Founding Team Built For Speed And Scale
Jar’s founders bring complementary strengths across engineering, product, and growth. Nishchay Ag (ex-Bounce) and Misbah Ashraf (serial entrepreneur with multiple exits) have already assembled a strong team from ShareChat, Razorpay, Booking.com, and McKinsey. In just six weeks they shipped the first version of Jar and scaled rapidly, reflecting both technical execution and sharp product thinking around habit formation.
Jar’s founders bring complementary strengths across engineering, product, and growth. Nishchay Ag (ex-Bounce) and Misbah Ashraf (serial entrepreneur with multiple exits) have already assembled a strong team from ShareChat, Razorpay, Booking.com, and McKinsey. In just six weeks they shipped the first version of Jar and scaled rapidly, reflecting both technical execution and sharp product thinking around habit formation.
What's Happening
What's Happening
What's Happening
What's Happening
Jar has grown into a $30 million ARR business with a deeply engaged base of more than 3 million monthly transacting users.
Jar has grown into a $30 million ARR business with a deeply engaged base of more than 3 million monthly transacting users.
Jar has grown into a $30 million ARR business with a deeply engaged base of more than 3 million monthly transacting users.
Jar has grown into a $30 million ARR business with a deeply engaged base of more than 3 million monthly transacting users.
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